Hisense launched its U40 in the third quarter of 2020. This entry-level smartphone maximises the use of the 1GB of RAM and 16GB of internal storage by running Android 10 Go edition for a smooth and uncluttered user experience. Additional storage can be added with the inclusion of a MicroSD card for up to 128GB of additional storage space. The U40's rear camera is a 5MP lens supported with autofocus for great shots every time while the 5MP front-facing selfie camera is supported with Beauty Shot for flawless selfies. The Hisense U40 smartphone is available in blue or titanium and comes boxed with a free cover.